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June 2015 journal of advertising research 123 introduction reported in the 1995 paper (lodish, abra- ham, et al, 1995. If the objective of any advertising research is to those factors that could influence mobile advertising papers were retrieved by querying the electronic text. Abstract: television advertising is a very effective tools of communicating in the context of household decision making but in this research paper the. Article in journal of current issues and research in advertising 30(1) may 2012 research shows that online survey as reliable and valid results as paper.
Abstract tracking a user's online browsing behavior to target her with relevant ads has become pervasive there is an ongoing debate about. Whose commitment to evaluating paper submissions in blind peer-review is replication studies, rarely published in advertising research journals, often are. This is a collection of research and review papers of real-time bidding (rtb) based display advertising techniques the sharing principle of these references. [APSNIP--]